For this Huffington Post author interview, writer Kyle Dowling spoke with Gregory Balestrero and Nathalie Udo about their new book, Organizational Survival: Profitable Strategies for a Sustainable Future.
“If all companies looked at the year 2050 and the conditions that will exist they will see a series of risks related to social, environmental and ethical responsibilities. If they don’t mitigate those risks and become a better corporate citizen, they will go out of business,” states Balestrero.
“Companies…have an opportunity to have a very positive impact on the planet, and their image and brand,” Udo adds. “I think no matter the position you have within an organization, we always assume something is out of our control, but you can always suggest changes if you back them up with long-term numbers. It won’t be easy but it is in our global best interest to figure it out.”
Read the full interview for the authors’ take on driving transformation, changing the minds of skeptic CEOs, the importance of transparency and accountability, and sustainability’s true ROI.