Organizational Survival: Profitable Strategies for a Sustainable Future provides a rational, research-based approach to creating a durable business strategy designed to meet the needs of today’s customers and position an organization to out-perform while positively impacting society, the environment, community and the bottom line.

Balestrero and Udo present a compelling argument for sustainability being essential  to any business strategy going forward. Illustrating how successful companies around the globe are already deliberately changing—including Coca-Cola, BMW, BASF, and Walmart—the authors take you step by step through the processes of developing a new strategy, or altering an existing one, to integrate sustainability into core business goals.

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Organizational Survival provides the tools you need to apply risk management, scenario planning, and due diligence to sustainability initiatives.  Via the SEEE® model framework, you’ll build a strategy that encompasses the social, economic, environmental, and ethical factors of strategic change.

Learn to establish adaptive foresight and steer the future of your company based on:

  • Social Commitment: Integrate individual and community stakeholder interests into your strategy and align them with your company’s values

  • Economic Commitment: Develop a business model that will generate profits through sustainability

  • Environmental Commitment: Honestly assess the company’s impact on the environment and take requisite action

  • Ethical Commitment: Build trust among all stakeholders through openness, transparency, and accountability


Praise for Organizational Survival

“There’s no shortage of corporate sustainability books or leaders. The rarity is corporate sustainability books by leaders: people who truly understand the institutional dynamics that get in the way of change, and that can be harnessed to make change happen. Greg Balestrero and Nathalie Udo plug this gap admirably in Organizational Survival.” — Storm Cunningham, author of The Restoration Economy and reWealth

Organizational Survival is a comprehensive approach to supporting and leading change within an organization. The practical insights, in-depth research, and business cases the authors present provide a valuable perspective on the business need for sustainability, as well as the practical assessment model and framework needed to successfully implement sustainability/Corporate Social Responsibility within an organization.” — Lisa Shambro, Executive Director, Foundation for Strategic Sourcing

“Far more than a compelling case for change, Organizational Survival is a step-by-step road map for how to transform your corporate destiny and build a sustainable future for all.” — Simon Mainwaring, author of the New York Times bestseller We First: How Brands and Consumers Use Social Media to Build a Better World