Organizational Survival: Profitable Strategies for a Sustainable FutureÂ provides a rational, research-based approach to creating a durable business strategy designed to meet the needs of todayâ€™s customers and position an organization to out-perform while positively impacting society, the environment, community and the bottom line.
Balestrero and Udo present a compelling argument for sustainability being essentialÂ to any business strategy going forward. Illustrating how successful companies around the globe are already deliberately changingâ€”including Coca-Cola, BMW, BASF, and Walmartâ€”the authors take you step by step through the processes of developing a new strategy, or altering an existing one, to integrate sustainability into core business goals.
Organizational Survival provides the tools you need to apply risk management, scenario planning, and due diligence to sustainability initiatives. Â Via the SEEEâ„¢Â model framework, you’ll build a strategy that encompasses the social, economic, environmental, and ethical factors of strategic change.
Learn to establish adaptive foresight and steer the future of your company based on:
Social Commitment: Integrate individual and community stakeholder interests into your strategy and align them with your companyâ€™s values
Economic Commitment: Develop a business model that will generate profits through sustainability
Environmental Commitment: Honestly assess the companyâ€™s impact on the environment and take requisite action
Ethical Commitment: Build trust among all stakeholders through openness, transparency, and accountability
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