The SEEE® Integrated Sustainability Model
The SEEE model is a framework for strategic change that integrates 4 elements: economics, social responsibility, environmental sensibility, and a long-term commitment to building public trust through a rigorous devotion to ethical behavior.
Successful companies of the future will have an integrated strategy that meets all of these criteria:
● Social responsibility. The company will open its doors to a new stakeholder mentality, starting internally with its own labor force, the supply of future labor, the communities supporting the creation of the organization, and most important, the global social fabric of which we are all a part.
● Economic performance. The company must generate surplus money to support and maintain its investors, its employees, and its enterprise, and it must reduce costs and eliminate waste—not only in the office or on the shop floor but also throughout its supply chain, in partnership with all of its suppliers.
● Environmental responsibility. The company must focus on protecting the environment in all that it does throughout its value and supply chains, whether in the direct investment in products and services or in the creation of the indirect infrastructure to support the creation of value in its product and service line, including the utilization of raw materials and the removal of carbon from the atmosphere.
● Ethical behavior. Finally, the company will thrive on extreme transparency and accountability to a set of stakeholders far larger than the traditional list of stakeholders and customers. It will have to define its brand by ethical behavior throughout its value and supply chain, not just in the internal processes that define its direct work content.